In the last 20 years architecture has been led by BIM, transforming traditions of hand drawings to the computational power of 3D modelling. Developments in architecture have always been made with the purpose of driving efficiency and communicating ideas more effectively.


Virtual Reality (VR) is steadily becoming the next form of effective and powerful communication in architecture.


As an immersive technology VR brings communication to a new stage of BIM and allows you to step into a true-to-scale simulation of your design before a brick has even been laid.


So why are some of the top architects using Virtual Reality?

VR gives you a competitive advantage

 If you had to sit through a 15 slide PowerPoint presentation or walk through a VR presentation – which one would you choose?

A presentation that is interactive and immersive is going to be more engaging and memorable than looking at floor plans and renders on a flat screen.


Win bids by leaving a lasting impression on your clients and guarantee that they are getting additional value throughout the design process.


With growing expectations of VR, it's a great time to give your company a competitive edge in the market and become leaders in architectural technology.

Radically streamlined feedback and collaboration

Collaboration amongst stakeholders remains a challenge even at this stage of BIM. Everything's still confined to a 2D screen.

Moving projects forward as an architect involves sign-offs at each stage. Bigger projects will involve multiple stakeholders, each of whom need to weigh-in on different aspects of the design. Not only is getting all these stakeholders in the same room difficult and time-consuming, but they’ll all come in with slightly different mental models of what the building looks like.


Walking through a simulation of your design, clients can give clear and specific feedback for changes. Architects can action these changes immediately by making real-time adjustments, giving them the opportunity to instantly visualise and affirm their decisions.


VR radically streamlines the feedback and collaboration process, saving considerable time going back and forth during the design review process.

Significant reduction in design errors

Subtle design errors are hard to pick up on a 3D modelling software and clashes often cause a bit of model rework.

Picking up errors before construction allows you to save yourself and the client valuable time and money. If errors aren’t picked up early, projects stand to be delayed further down the line which could mean significant financial loss both in capital and material.

Virtual reality allows you to pick up any clashes and design errors very early in the project stages by allowing you to navigate through the model in an intuitive true to scale way.

When is the right time to adopt VR?

VR is transforming the architecture industry; forward-thinking architects and companies are already leveraging its power to streamline their workflows and deliver unprecedented value to their clients.

The best time to start is NOW.

The earlier you get on board, the more time you have to experiment with the technology and incorporate it in your team’s workflow. VR is booming, and the innovations will keep coming by learning the basics now, you’ll be able to fluidly adapt to new technologies instead of struggling to implement them later.

Now is the time to start experimenting with how your studio will optimize VR in the future.